Who is PVT?
PVT (Private) is a brand born from the heart of New York City, with roots planted deep in the Bronx and Yonkers. Growing up in these streets, we found inspiration everywhere—in the music, the movement, the resilience of our neighborhoods. PVT is a reflection of that experience: a brand created to share what our minds and hands can produce.
Our clothing tells a story—nostalgic designs sparked by the culture that surrounded us, reimagined for today. Each piece speaks to the energy of our city, capturing the raw creativity and spirit of the communities that raised us. For us, this is more than just fabric—it’s a way of connecting people, of bringing our ideas to the world.
At PVT, we create with purpose. We are dedicated to producing high-quality apparel that resonates with authenticity. We collaborate with partners who respect the craft, and we give back to the communities that have given us so much. Our goal is simple: to see people enjoying what we’ve envisioned, living their lives boldly and unapologetically.
We believe in doing things our way—private, personal, and powerful. PVT isn’t just a brand. It’s an attitude. It’s where creativity meets the streets. Welcome to our world.